2021/06/01
NEWS
ICHIRO YAMAGUCHI has been appointed as the brand artist for the "Sante FX Series." SAKANACTION 's new song "Plateau" will be used in the new TV commercial.
Santen Pharmaceutical Co., Ltd. has appointed ICHIRO YAMAGUCHI as the new brand artist for its "Sante FX Series."
The new TV commercial starring ICHIRO YAMAGUCHI, "That's right, that's the eye," will feature the new song "Plateau" written by SAKANACTION.
The new TV commercial will air nationwide from Wednesday, June 2, 2021.
[15-second version]
[30-second version]
In addition, a campaign to win a collaborative eye drop case between "Sante FX x SAKANACTION" also starts today.
The original eye drop case that you will receive as a gift is a silicone case made exclusively for Sante FX, designed by art director Naomi Hirabayashi under the supervision of ICHIRO YAMAGUCHI.
For details about the campaign, please visit the SanteFX official website.
In addition to the release of the TV commercial, behind-the-scenes footage from the commercial shoot and an interview with ICHIRO YAMAGUCHI have been made available on the Sante FX campaign site.
Please enjoy this along with the commercial video.
▼"Sante FX" campaign site
https://www.santen.co.jp/ja/healthcare/eye/products/otc/sante_fx/sakanaction/
The new TV commercial starring ICHIRO YAMAGUCHI, "That's right, that's the eye," will feature the new song "Plateau" written by SAKANACTION.
The new TV commercial will air nationwide from Wednesday, June 2, 2021.
[15-second version]
[30-second version]
In addition, a campaign to win a collaborative eye drop case between "Sante FX x SAKANACTION" also starts today.
The original eye drop case that you will receive as a gift is a silicone case made exclusively for Sante FX, designed by art director Naomi Hirabayashi under the supervision of ICHIRO YAMAGUCHI.
For details about the campaign, please visit the SanteFX official website.
In addition to the release of the TV commercial, behind-the-scenes footage from the commercial shoot and an interview with ICHIRO YAMAGUCHI have been made available on the Sante FX campaign site.
Please enjoy this along with the commercial video.
▼"Sante FX" campaign site
https://www.santen.co.jp/ja/healthcare/eye/products/otc/sante_fx/sakanaction/