Attractions

Formed in 2016, this four-piece band is part of Fukuoka's new street culture, which is suddenly attracting attention from all over the country. They are the first artist to be released by "GIMMICK-MAGIC", a new music label launched by the BINGOBONGO Group, an apparel shop in Daimyo, Fukuoka.

In August 2017, they released "Knock Away" digitally. Although it was their first album, it was included in many major playlists on Spotify, such as "Early Noise" and "Tokyo Rising". It has already attracted attention, with over 600,000 plays, and they were selected as "New Artist of the Week" on Apple Music. Their first EP "Attractions", released in October, was highly praised by many musicians and creators for its unique musicality. In March 2018, they performed at South by Southwest. After seeing the live performance, local people called for them to perform additional shows at short notice, and the performance caused a stir in the area. In June, they released a new song "Leilah" digitally, and in the summer of 2018, they appeared at major festivals such as "SUMMER SONIC 2018" and "SUNSET LIVE 2018". They are attracting attention.
GIMMICK-MAGIC:
With the idea of a new Asian region, the label is based in Fukuoka and is approaching not only the East (all of Japan) but also the West (Asia). The label also hosts events in Fukuoka, aiming to create a new culture where Japan and Asia intersect.

Hiroshi Fujiwara

He started working as a club DJ in the 80s, and formed TINNIE PUNX with Kan Takagi in 1985, playing a dynamic role in the early days of Japanese hip hop. In the 90s, he expanded his horizons as a music producer, composer and arranger.

In 2011, he formed AOEQ with Yoichi Kuramochi of Magokoro Brothers, and has since been performing in new band styles with musicians such as Hidefumi Ino, OKAMOTO'S, Yuna & Yuuki (CHAI), Shunsuke Watanabe (Schroederheads), Jungo Miura (Petrols), and Bancho (Wonderful Boys). Since the summer of 2018, he has been in charge of the irregular talk show "FUJI-YAMA / Mid Night Fishing" on BS Fuji, which covers music, art, fashion, and culture, together with ICHIRO YAMAGUCHI of SAKANACTION.
He is also a leader in worldwide street culture and has a tremendous influence on young people in the fashion industry.

DAN

The trio, consisting of Sakuragi Daigo (Gt, Vo, Syn), Ichikawa Jinya (Ba) and Kawakami Akira (Dr), began their activities in 2014. They strive to absorb the musical attitudes and sophisticated sounds of various artists, and are a new generation that pursues a Japanese minimal mellow club sound that can be listened to in any era.

In July 2015, they released their debut EP "EP". In April 2016, they released their long-awaited 1s album "DAN" and it was selected as a prize-winning work in the CD Shop Awards 2017. In July, they performed at the FUJI ROCK FESTIVAL '16 for the second consecutive year. In the same year, "Zidane" was chosen as the background music for the FUJI ROCK official after movie. In February 2017, they performed as an OA at James Blake's Japan tour. In April, they released the mini-album "TEMPEST". In November, they performed their first overseas concert in LONDON, and during their stay, they worked on production at Floating Points' studio. They appeared on Gilles Peterson's radio show "Worldwide FM" and performed a studio live. In February 2018, they OA'd the Tokyo tour of the UK's The xx. In May, they performed on the UK TOUR and appeared in "THE GREAT ESCAPE '18". In July, they released their second album, "Sonatine," and performed at FUJI ROCK FES '18. In September, they will hold an ASIA TOUR in four cities in China, Taiwan, and Bangkok. They have previously invited overseas artists such as Mndsgn from LA and Jamie Isaac from the UK to their irregularly organized event, "Timeless."

Ichiro Yamaguchi

The group began its activities as "SAKANACTION" in 2005 and made its major debut in 2007.
His progressive approach to the concept of "what it means to be a musician" has always garnered attention. Since launching NF in 2015, he has collaborated with creators from various fields to realize a wide range of activities that combine music and various cultures with high expression, and has been highly praised.

His progressive approach to "what it means to be a musician" has always attracted attention, and in recent years he has collaborated with creators from all walks of life to engage in a wide range of activities that combine music and various cultures at a highly expressive level, earning him acclaim.

Ami Kusakari

SAKANACTION 's bassist KUSAKARI appears on NF for the first time in a while.
This will be his first DJ performance in two and a half years.

Motoharu Iwadera＋Keiichi Ejima

A unit formed by SAKANACTION 's guitarist MOTOHARU IWADERA and drummer KEIICHI EJIMA.
A session featuring EJIMA 's DJ and IWADERA 's guitar.

Shotaro Aoyama

He began studying fashion under a designer at the Paris headquarters of MAISON KITSUNÉ in 2008. He started his own brand in 2012, and three years later in 2014, he launched the Paris store of the Japanese select shop 1LDK.

After returning to Japan, he released the 12-inch "Forest EP" under the name "Nature Rhythm" from his own label "Deep Frontier Records" in 2016, and it spread mainly in Europe, such as Phonica Records and Kristina Records in London, Bass Cadet Records in Berlin, Syncrophone in Paris, and TECHNIQUE in Tokyo, and sold out in one week at all shops. In January 2017, he released his second album "Lost In The Jungle EP", and in addition to his own label, he has signed with Parisian house label "D.KO Records" and plans to release it from Parisian techno label "CLEK CLEK BOOM". He joined NF in 2016 and is working on projects in fashion and music as ICHIRO YAMAGUCHI 's right-hand man.

Daito Manabe + Setsuya Kurotaki

The collaboration of sound and video using 3D scan data and deep learning is a must-see.

Rhizomatiks

Rhizomatiks Research
:SATOSHI HORII
:YOU TANAKA
:Yuya Hanai
:SHINTARO KAMIJO
:Tatsuya Ishii
:YUTA ASAI
:FUTA KERA
and more